Twelve clips, each built on one study someone here has read in full. Nine on feedback, then three on well-being. None can go out until อาจารย์ภูมิ agrees to film. These are not carousels any more, so nobody else can post them for him.
13 August to 7 September · 12 of 12 scripted · evidence pass 11 August 2026 · why these
Thursday, Saturday, Monday. Each date shows the question that clip opens on. Tap it for the script, the study, and the footnotes. September's three are not scheduled; they sit on the same cadence so they can be read next to the nine, and they move the moment Run 1 has a filming date.
| What | Who | By when |
|---|---|---|
| Agree to filmA carousel anyone could post. A clip cannot exist without him. Everything below waits on this | อาจารย์ภูมิ | before 13 Aug |
| Decide where these get postedThe Lab still has no account. His personal channel is the only surface with an audience | Tong + Pete | before 13 Aug |
| Fill the amber linesEvery clip has one or two beats only he can write, marked in amber. They are his own experience, and that is a legitimate source. Nobody else can vouch for them | อาจารย์ภูมิ | before filming each clip |
Every clip traces to a study someone here has read in full, and the advice is what that study actually tested. Where the advice is his own practice rather than a finding, the clip says so out loud. Where a study was run in a lab, on one team, or measured feelings rather than behaviour, the clip says that out loud too.
One engine. A real work problem people posted about, a study that explains it, and the advice that study tested. Not a new theory every week.
No pop psychology, ever, even when it would get more views. If we become the brand that says fun things that aren't true, nothing else we say counts. We would rather be believed than popular.
The hooks come from 107 Thai forum posts read in full, where people described these problems in their own words. The bodies come from the research. We are writing for Thai working adults reading on a phone who have never heard of us and cannot name a single researcher.
We will know whether nine clips went out. We will not know whether they worked. No analytics, no attribution, no call to action by design. That is a choice for month one and it stops being a reasonable one in month two.